On Sunday, 11 December, the 18th European Cross Country Championships, the biggest sport event this year, took place in Velenje. Words of praise that a few days after the event are coming in from the top of European Athletics, competitors and other observers all have one thing in common; this has been one of the best organised championships so far. The mediaattack team has become a part of the project more than a month before the event, when we first designed the official webpage of the championships (www.velenje2011.si) and made it bilingual. Then followed the filming of the venue, the production of videos and representational films of the city of Velenje as well as the reports of the last preparations in forms of articles.
On the day of the championships we have made it possible for cross country fans to stream the championships live from our official webpage, to view the gallery of moments taken through the lens and to read about results of every individual race. An enviable number of 12,921 visitors who watched the European championships on Sunday is telling us that it was worth a look. However an even greater number of 28,205 cross country fans have visited the site in the last month all together.
We also prepared the graphics of sponsors being presented on the big screen, which was also our domain during the race. Finally we had our own filming crew on the event that managed to record enough interesting moments from the races, which we will turn into interesting, memorable and representative videos of this important athletic event. No doubt there is a big and interesting but also very successful project behind us.